VINCENZO MARTONE FOUNDED MARVIN IN THE '40s IN MILAN: THE COMPANY, SPECIALISED IN PHARMACEUTICAL AND COSMETIC PRODUCTION, LATER DEVELOPED INTO ICR AND LABSOLUE.
From generation to generation. The passion for fragrances, the knowledge of perfumery and a dedication to quality have been passed on through the years, paving the way for new ideas and formulas, without ever forgetting the roots.
The Martone family tree stems from Vincenzo Martone, the founder of Marvin Pharmacy and Cosmetics. Vincenzo is then followed by his son Roberto Martone, who took over the family company and changed it into ICR Industrie Cosmetiche Riunite, a world-renowned luxury perfume manufacturer. Today's branches are Vincenzo's granddaughters, Giorgia and Ambra Martone, creators of LabSolue.
The company, originally specialised in the production of pharmaceutical drugs and antibiotics, later started producing fragrance and skincare products.
In 1969 it won the "Oscar of cosmetics" for inventing an hypoallergenic moisturizing cream. Roberto Martone, Vincenzo's son, took over the company and started creating perfumes for Italian brands: in 1975 ICR was born. From the '80s, prominent figures from the Italian luxury industry started working with ICR: Renato Balestra, Gianni Versace, Nazareno Gabrielli, Nicola Trussardi, Romeo Gigli, Bulgari, Salvatore Ferragamo, Emanuel Ungaro, Roberto Cavalli among others.
‘MARVIN is an industry specialising in pharmaceutical production that has made a name for itself over the years. Its medicinal specialities, known in Italy and abroad, comprise a wide range of the most important active ingredients used in modern therapy.
Taking advantage of these factors and harnessing its highly scientific technological expertise, which is an essential aspect of its organisation, MARVIN decided about ten years ago to devote part of its energies to a new sector: cosmetology.
Before launching the MARVIN cosmetics line on the Italian and foreign markets, the talented technicians of the MARVIN research laboratories carried out tests for several years, supervised by internationally renowned medical experts. After a long series of experiments, it was possible to prepare a wide range of products that are eudermic and absolutely safe, even for the mostdelicate skin. The chemical-physical, biological and clinical tests, which form the basis of every MARVIN formula, are a guarantee of safety.’
An excerpt from ‘Marvin Cosmetics in the Service of Beauty’, 1970.
Reviewing the fragrances of the past, studying their ancient formulas and recovering the details of their original packaging, Giorgia Martone became passionate about the family archive and history and, in 2013, created LabSolue with her sister Ambra.
It is thanks to the recovery of the precious family heritage, filtered through Giorgia's intuition and creativity, as well as Ambra's passion and determination, that the Martone business takes on a whole new energy.
