Magna Pars, the first Hotel à Parfum in the world, is enriched with a new experiential space : LabSolue Bar and Roof Terrace. A place suspended between the roofs of the railing houses of the old Milan and overlooking the internal garden, which combines the charm of climbing jasmine and Mediterranean olive trees illuminated like sculptures with a welcoming veranda during the winter, that turns into a cool summer terrace, where perfume and nature meet the art of Italian hospitality.
The heart of the experience is the Olfactory Aperitif , which transforms the tradition of the Milanese aperitif into a “sensory journey”, interpreting the most loved cocktails with an olfactory twist inspired by the artistic and artisanal essences of the Perfume Laboratory LabSolue and offering new cocktails signed by internationally renowned “Noses” .
an olive grove on the roofs of milan
Like in a laboratory, the Drink List is constantly evolving, capturing the spirit of the moment through smells and flavors that change with the seasonality of the raw materials of the perfumery, accompanied by a selection of delicious dishes. Unmissable 201 ULIVO , the olfactory cocktail that comes from the homonymous LabSolue fragrance, the same one that gives its name to a Suite of the hotel and that characterizes the environment with its charisma. LabSolue Bar and Roof Terrace welcomes Milanese and international guests to reveal a new dimension of the aperitif , seducing all the senses through smell.
OLIVIER CRESP and MAURIZIO CAVEZZALI
Master Perfumer Olivier Cresp is a true icon of French perfumery, one of the most renowned noses in the world. With his style he is writing the history of the sector , since he is the signature of much-loved fragrances that have left their mark such as Light Blue by Dolce&Gabbana, Angel by Mugler, Black Opium by Yves Saint Laurent. Born in Grasse and raised in a family that worked with raw materials for the perfume industry, he was therefore immersed in this environment from an early age, which he then began to frequent professionally, with growing success, becoming a point of reference . His work is the result of a great olfactory memory , of a lot of experimentation , of meticulous work on the materials : he manages to translate into olfactory notes the images, the ideas that come to him from everyday life, which he draws on for inspiration.
At the inauguration, master perfumer Olivier Cresp will be the creator of an exclusive perfume cocktail, inspired by the 306 Salvia Bianca fragrance.
President of the Italian Perfumery Institute and Co-Founder of
Esxence – The Art Perfumery Event, the International Artistic Perfumery Event since 2009, the opportunity for operators and enthusiasts to meet the true protagonists of a fascinating world of fragrances , where history and tradition combine with innovation and research.
An exhibition area of excellence together with a rich and interesting calendar of meetings and appointments offer the public a unique and unmissable experience.