LABSOLUE INTRODUCES ITS OLFACTORY ART INTO
The collaboration debuts at Milano Beauty Week 2025, introducing the essences of LabSolue
Perfume Laboratory into the renowned sensory journey of the Fondazione Istituto dei Ciechi di
Milano ETS.
LabSolue introduces its olfactory art into Dialogo nel Buio, the immersive experience of the
Fondazione Istituto dei Ciechi di Milano ETS, which for twenty years has guided visitors on a
journey in total absence of light.
A project born from a shared vision and realized with the technical support of Integra Fragrances – an Italian excellence specializing in the development and diffusion of olfactory identities for brands – which adds a new dimension to the experience: the olfactory one.
The collaboration between LabSolue – an artisanal and artistic perfumery brand founded in Milan by Giorgia and Ambra Martone – and the Fondazione Istituto dei Ciechi di Milano ETS arises from a
common desire: to offer an even deeper experience, where smell accompanies the journey, evoking emotions, imagery, and memories. In the dark, perfume guides and reshapes perception.
Franco Lisi – Scientific Director of the Fondazione Istituto dei Ciechi di Milano ETS – comments:
“In Dialogo nel Buio, every sense takes on a new meaning. The introduction of fragrance as an olfactory guide offers a unique opportunity to deepen the experience and amplify the value of darkness as a tool for knowledge and awareness. Perfume becomes an invisible guide: a precious ally in this sensory journey, enriching the way people relate to their senses and to others.”
“Dialogue in the Dark has given Milan an example of light.”
adds Ambra Martone – Co-founder LabSolue
"An exhibition that, in its apparent visual silence, teaches us to truly see. Like perfume, the essential is invisible to the eye but can change the way we feel and experience reality."
LabSolue fragrances accompany the path, amplifying sensations through their evocative power. From the luminous, honeyed notes of LabSolue 35 Tiglio, a tribute to the trees of Milan and their radiant scent that silently drifts across the city, to the marine nuances of LabSolue 320 Ambra Grigia, evoking salty breeze on the skin and the freedom of sailing on the open sea, to the enveloping depth of LabSolue 16 Oud, which reflects the intensity of metropolitan life and the atmosphere of Milan’s evening rituals. Fragrance becomes a voice among voices, capable of evoking memories, guiding and surprising, in a space where, in the absence of sight, the other senses take center stage. A journey to be discovered, where smell is both guide and narrative.
Lorenzo Cotti – CEO & Founder of Integra Fragrances – highlights the value of synergy between
technology and olfactory culture: “This project perfectly embodies our corporate vision: combining science and emotion, technology and sensoriality. Thanks to our savoir-faire, we give new meaning to fragrance, turning it into a medium capable of enriching experiences, strengthening emotional connections, and enhancing brands. In a unique context such as Dialogo nel Buio, the diffusion of fragrances becomes an invisible voice that guides, surprises, and moves, enriching the perceptual experience and transforming it into a true sensory journey."
THE JOURNEY WHERE SMELL IS A GUIDE AND STORY IS ALL TO BE DISCOVERED.