AQUA ADORNATIONIS

Perfumes to Adorn the Spirit

Perfumes to Adorn the Spirit
Starting from the Origin: AQUA ADORNATIONIS

Aqua Adornationis is a glimpse into the family roots, core and values, with the aim of generating the same emotions in each perfume lover.

 Aqua Adornationis is a glimpse into the Martone family's roots and love for art, quality and craftsmanship: from the historic pharmaceutical and cosmetic brand Marvin created by Vincenzo Martone, to ICR - the luxury perfume manufacturer founded by Roberto Martone, to the artistic perfumery brand LabSolue developed by the sisters Giorgia and Ambra Martone.

The old pharmacy design and formulations and other details has led to the revival of a family project inspired by past traditions and a deep love for one’s work and now made with the same love, innovation and originality. A legal label UTIF (which stands for Italian Production Tax Technical Offices) - mandatory at the time and almost hidden on the bottom of the original Marvin
bottle yet still firmly glued to glass - gave the line its name.

 

The Aqua Adornationis line tells an evolving story.

The Latin name Aqua Adornationis was ‘found’ by Giorgia Martone on the bottom label of an old perfume in the archives of Marvin, the company founded by her grandfather Vincenzo in 1940. By doing research herself, she discovered that it was the legal definition for fragrances in Italy at that time, and consequently written on the label, as today we use the French names eau de toilette, eau de
cologne, eau de parfum and so on. In literal terms this refers to water to adorn – an explanation of the practical use of perfumes, but also a declaration of their beauty within simplicity. LabSolue believes in preserving the original name; a reminder of the past generations, Aqua Adornationis is perfume-making at its purest.

Aqua Adornationis è arte profumiera allo stato puro.

From the experienced nose of the Perfumers, adorn the spirit with fusions of precious ingredients. One can feel the nostalgia for a new scent. These fragrances require no introduction; the harmonies speak for themselves. A vintage feel with an updated touch, each volume presents tastes, textures, and tales unique. Expertise and curiosity come together to discover combinations of olfactory
roots.

The old pharmacy design and formulations and other details has led to the revival of a family project inspired by past traditions and a deep love for one’s work and now made with the same love, innovation and originality. A legal label UTIF (which stands for Italian Production Tax Technical Offices) - mandatory at the time and almost hidden on the bottom of the original Marvin bottle yet still firmly glued to glass - gave the line its name.

Aqua adornationis transports the senses to olfactory roots both near and far, to the past and present. Inspired by mysterious birth dates, each essence breathes out a personality of its own.

 

From the experienced nose of the Perfumers, adorn the spirit with fusions of precious ingredients. One can feel the nostalgia for a new scent.
These fragrances require no introduction; the harmonies speak for themselves. A vintage feel with an updated touch, each volume presents tastes, textures, and tales unique. Expertise and curiosity come together to discover combinations of olfactory roots.

Associated with the name is a date, important and mysterious, which concerns a member or a friend of the family and refers to an event. Each fragrance wants to crystallize that moment, and propose an olfactory portrait of the person who refers to it. Each Aqua Adornationis creation is a heartbeat - it aims to arouse emotions in perfume lovers.

Associated with the name is a date, important and mysterious, which concerns a member or a friend of the family and refers to an
event. Each fragrance wants to crystallize that moment, and propose an olfactory portrait of the person who refers to it. Each Aqua
Adornationis creation is a heartbeat - it aims to arouse emotions in perfume lovers.

The line currently consists of eight perfumes created with the aid of only Master Perfumers.

Dominique Ropion is the artist of Vertigo 1973: celestial attraction of woods, leather and spices, to let senses fall free, and feel the head spin. For vanilla lovers, Aurelien Guichard created Heroine 1980: impossible to let go, igniting the confidence within. Daphné Bugey’s Honorable 1947 reawakens the
senses, it is an invitation to feel nature’s pulse like the scent of the winter sea warmed by the first rays of the spring sun.

Sophie Labbé, has signed two masterpieces: Alpha 1977 which is to experience summer’s long gaze, the simplicity of the stories that begin, a seduction nobody can resist, and Bohemian Spirit 1979 that is inspired by Giorgia Martone, founder of LabSolue. Over the course of almost fifteen years Giorgia has perfected with Sophie this original creation which refers to the year of her birth, and describes the feeling of a first encounter, flowing and memorable - that of Giorgia with perfume, the brief moment that passes between being unknown and getting to know each other, the synthesis of her lightness
and depth, of her child’s heart and woman’s soul. Today it is the Essence that brings Giorgia back to us in her absence.

Combustion 1978 by Alexandra Carlin is the scent of the senses on fire, on the verge of catching fire. With Sable Blanc 1950, Nathalie Lorson olfactorily portrayed Mother Nature, the beauty of white sands kissed by the sun. As a hymn to the volatility and allure of the stormy seascape in summer, Yann Vasnier created Salty Rock 1982.

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Aqua Adornationis fragrances are formulated exclusively as perfumes for person - Eaux de Parfum - available in 120 ml and 20 ml formats, with Natural Spray.

 

 

They are enclosed in transparent-glass bottles with a contemporary, elegantly minimalistic design - inspired by the original design of Marvin perfume bottles - designed and built to last, refillable and recyclable. All rigorously silk-screened.

The pump is screw type and can be easily opened, both for refill and for recycling purpose.

The cap is made in Italy, from a high quality recyclable metal alloy. It is engraved on the top with the historical Marvin brand symbol: a tiny alembic with the letter M.

The final touch is a refined colorful label made with old artisan plates. It features heat-embossed leaves – framed decorations inspired by the original design of grandfather Vincenzo.

Each and every Aqua Adornationis detail is a tribute to the origins and history of the family.

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