The architecture of labsolue perfume laboratory is reflective of the talent, sensibility and precision that is used in the fragrance production.
Located in the design district of Milan, between Via Tortona and Via Forcella, the Marvin ex-factory turned LabSolue sensorial laboratory has been re-imagined to reflect both historical and present-day influences. This is achieved through the use of original industrial architecture materials, iron
and glass, contemporarily recalling a strong connection with nature, with the use of wood.
There is a retro feel with a modern touch.
The Laboratory is reminiscent of the creative and rigorous design of the perfumes. The original Marvin pharmacy can be felt in LabSolue’s bones with references to archival objects from the fifties and sixties stored in wooden cabinets with drawers and showcases inspired by the pharmaceutical laboratory and the characteristic apothecary amber-glass jars. These become identifying codes, providing strength and stability to the ever-growing collection, a reminder of the brand’s history and future.
Everything can be traced back to the pharmaceutical tradition. To smell the perfumes, glass funnels are used. The essences are kept in steel refrigerators, in the dark, at five degrees. The perfumes are freshly filled, packed and labeled on the spot: an expert Lab Tender delves the perfume lover into an olfactive memory to find a particular fragrance and recollection and make it one’s own.
Industry turned luxury, LabSolue Perfume Laboratory welcomes those with a curious nose.
LabSolue’s space in Milan is a part of the Magna Pars hotel, making it the first Hotel à Parfum worldwide. The Laboratory is divided into olfactory islands, each one dedicated to an olfactive family and a library of scents. Each one is as attractive as the next, entrancing all senses. The three sections distinguish Perfume Laboratory: Fruit and Aromatic scents to fly, Floral shrubs to delight, and Wood and Resinous essences to remain. There is also the island of Handcrafted Candles.
The Laboratory welcomes perfume lovers with its curated and sleek design of wooden drawers of the original marvin pharmacy and olfactory islands.
LabSolue Perfume Laboratory can also be found in the Italian capital, Rome. A short distance from Campo de’ Fiori, LabSolue’s second Italian home is situated among the art galleries and unique boutiques of Via di Monserrato.
This is one of the most intriguing Roman streets known for its intertwinement between past and present, between tradition and modernity – the ethos of LabSolue echoes that of the historical city.
Via di Monserrato is dedicated to artistic shopping and genuine lifestyle. It is located in the center, yet it is a quiet escape. Here, people live at a slower pace while reveling in the arty pieces on offer. LabSolue’s location here makes sense as you appreciate the made in Italy and the hand-crafted spirit. From flower stores to special jewelry and accessory boutiques, tourists and locals alike visit this place in Rome and leave with a true taste of Italian artisanship.
The interior details of the Roman olfactory Laboratory remain true to that of the original Milanese one. Stylish wooden cabinets and shelves are seen around, inspired by the pharmaceutical laboratory of Marvin. Wood combined with iron and steel is used for the structure of the olfactory islands. Reminiscent of the hub in Milan, there is an island for the Wood Essences, the Floral Shrubs and the Fruit and Aromatic olfactive libraries. The Aqua Adornationis line also has its own dedicated island in the Roman store.
Everything comes back the family tradition and the pharmaceutical roots of the business. Perfumes are evaluated through glass funnels. The essences are kept in steel refrigerators, in the dark, at five degrees. The perfumes are freshly filled, packed and labeled on the spot: an expert Lab Tender delves the perfume lover into an olfactive memory to find a particular fragrance and recollection
and make it one’s own.
Roots, trunk, branches, resins, leaves, flowers, fruits: the plant is considered in its totality and complexity when deciding to create a perfume. It is a process of glorification of its essence. But the tree is also the symbol that represents the Martone family history, from grandfather’s perfume factory to today’s reality – successive generations who have passed on and sublimated the art of perfumery. Finally, the tree becomes a graphic sign to identify Magna Pars, the Hotel à Parfum of the family, which stands on the site of the former perfume factory of the family.
